Close
k

Projects

Contact

News

Let's connect

5 Important Keywords you Need to Know

 

keyword types

Keywords are the phrases or words that represent the content on the web page of business, but before going further let us talk about SEO (Search engine optimization) it is ranking high your page in SERP’s with help of multiple factors one of the key factors is the use of keywords.

Keywords: Words that determine the content and in terms of search engine these are the words or phrases that a searcher enters in search bar also known as ‘search queries’ of any search engine like Google. Then, Google does crawling on the WebPages and uses the information to give the appropriate result for specific queries.

What is the Purpose of the Keywords?

Keywords are one of the most important factor to rank a website in SERPs.

Choosing the correct keyword for website content will help in getting organic traffic and person who are interested in your product or service. Keywords perform as a free source to give your website top position on the result page and bring traffic for you.

 

Types of keywords

There are various types of keywords used in content to target different kinds of audiences. Determining the type of keyword will help in identifying what kind of traffic you are feeding. So let discuss about different keywords.

1. Long-Tail keywords

Long-Tail keyword consists of 4 or more then 4 words they are more specific and define better about the content. They have lower search volume then Short-Tail keywords but they have less competition. Long-tail keywords are also important because with these you can easily pinpoint the search purpose or intention. These keywords are used for targeting special pages like product pages or blog posts.

2. Related keywords or LSI keywords

Related or LSI (latent semantic keywords) that are semantic to the primary keywords which help the Google or other search engine to understand the content on the website. Your content will be shown as a result of many other primary keywords related to your content when you search for any query.

For example: If you search for a restaurant, then the related keyword could be- a restaurant near me, restaurant nearby, a restaurant in Gurugram, restaurant open today.
They have low search volume but they are less competitive.

3. Broad Match Keywords

Broad match keywords are a category of keywords which target Google ads search whenever keywords are categorized in broad match keywords your ad will appear in search box every time the query contains any part of your keyword. Google will show your ad if someone searches similar phrases misspelling synonym or other related variations.

For example: When you add a bike horn as your broad match then Google will show your ad containing the any keyword or a similar term your ad may appear for searches for bike accessories, electronics for bikes, bike mechanics.

Broad match keywords will help you to reach a wider audience.

4. Negative Keywords

They prevent your ad to pop up when a particular keyword is entered within the search box. It is also known as Negative Match. They tell Google and another search engine that the query is not relevant to there and Google will possibly not show your ad in such related or similar keywords.

For example: If the keyword is cloth sale and the sale is of kids’ cloth then the negative keywords could be winter clothing sale, clothes for men, women’s clothing the ad for these keywords will not appear in the search box.

5. Product defining keyword

As the name suggests, if defines a particular product or brand they are the term related to specific products. A person can find any product of popular brand by entering the keyword on the very first page of the results. They are used by the product site which helps them to stand out of the crowd and match the user intent.

So, these are the 5 important types of keywords: Long-tail keywords, LSI keywords, Broad match keywords, Negative keywords, and Product defining keywords they all have their different strategy and strength. After reading this content, you can find the best of it for you to boost your traffic and get a high rank in SERPs.

Comments

  • Good day! I simply would like to offer you a huge thumbs up for your great information you have here on this post. I will be returning to your web site for more soon. Tammy Baldwin Behre

    February 7, 2021
    reply
  • I was just seeking this information for a while. After six hours of continuous Googleing, at last I got it in your web site. I wonder what is the lack of Google strategy that do not rank this kind of informative web sites in top of the list. Usually the top sites are full of garbage. Leoline Rudd Templeton

    February 7, 2021
    reply
  • of course like your web-site however you need to take a look at the spelling on quite a few of your posts. A number of them are rife with spelling issues and I to find it very bothersome to tell the reality however I will certainly come again again. Meredith Von Megdal

    February 8, 2021
    reply
  • I like reading an article that will make men and women think. Also, many thanks for permitting me to comment! Inna Cesar Jeggar

    February 8, 2021
    reply
  • I really hope to tell you that I am new to online blogging and very much valued your post. More than likely I am most likely to store your blog post . You definitely have fantastic article materials. Get Pleasure From it for sharing with us your favorite website report Lisette Hasty Ribble

    February 8, 2021
    reply
  • mp3

    I together with my buddies came looking through the nice strategies from the website and quickly I had a terrible feeling I had not thanked the web blog owner for them. All of the women were definitely totally passionate to study them and have without a doubt been making the most of these things. Appreciation for getting well thoughtful as well as for finding these kinds of exceptional guides millions of individuals are really eager to know about. Our own honest regret for not saying thanks to earlier. Lisette Bald Lindahl

    February 8, 2021
    reply
  • Thank you for the auspicious writeup. It in truth used to be a enjoyment account it. Jaymee Karney Coombs

    February 9, 2021
    reply
  • Wow, great post. Really looking forward to read more. Great. Nikkie Angelico Coh Christiane Mario Stavros

    February 9, 2021
    reply
  • mp3

    Way cool! Some very valid points! I appreciate you writing this post and the rest of the site is very good. Britt Stevie Olav

    February 9, 2021
    reply
  • Thanks-a-mundo for the article. Really looking forward to read more. Donnamarie Hunter Jonette

    February 10, 2021
    reply
  • I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this hike. Jaclyn Feodor Carrington

    February 10, 2021
    reply
  • You should take part in a contest for one of the most useful blogs on the web. I will highly recommend this website! Morgan Worthington Toole

    February 12, 2021
    reply
  • Aute mi ut suspendisse velit leo, vel risus ac. Amet dui dignissim fermentum malesuada auctor volutpat, vestibulum ipsum nulla. Felicity Costa Gavette

    February 13, 2021
    reply
  • This site was very easy to use. I needed a place in NYC and found pone in my budget big enough for me and some friends. We paid on the website and everything worked out great! Leyla Nathanael Lowry

    February 13, 2021
    reply
  • I am 39 year old mom Thank you so much! I love sucking dick btw hmu Darleen Stearne Githens

    February 13, 2021
    reply
  • Very good article! We are linking to this particularly great article on our website. Keep up the good writing. Else Kevon Sterne Eda Dalli Stroup

    February 13, 2021
    reply
  • Athea areasiyealvathi dialog valthea vayehillai super Cecilia Alfons Simmons

    February 13, 2021
    reply
  • Thanks for sharing. I never knew this about wreaths. I have had a Christmas wreath on my front door at Christmas for as long as I can remember, even as a child. Joana Nester Indihar

    February 13, 2021
    reply
  • I could not refrain from commenting. Very well written!| Mariejeanne Dex Furtek

    February 13, 2021
    reply
  • After I initially commented I seem to have clicked on the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there an easy method you are able to remove me from that service? Thanks. Ginevra Gene Cargian

    February 13, 2021
    reply
  • Great interview. I really enjoyed learning about SOLKIKI and their dedication to the craft. I clicked on the article to read about their CBD inclusions, which I know nothing about, but was happy to also read about this wonderful company and their values. Annabella Gerri Gearard

    February 13, 2021
    reply
  • Just wanna input that you have a very decent internet site , I the layout it actually stands out. Bette-Ann Carroll Daniele

    February 14, 2021
    reply
  • Working with @businext is like having a family member who can fix everything. They know what you need, exactly when you need it. Aeriell Lorant Eisele

    February 14, 2021
    reply
  • This reminds me of the pumpkin breakfast cake I used to grab on my walk to walk down the Upper East Side from Two Little Red Hens bakery back before they streamlined their production and stopped making such deliciousness. We are going to be experimenting nostalgically with this! Tandi Thoma Davita

    February 14, 2021
    reply
  • That is a really good tip especially to those new to the blogosphere. Brief but very accurate info?Appreciate your sharing this one. A must read article! Bettina Mendy Doxia

    February 14, 2021
    reply
  • Steven, happy to hear it! Thank you very much for your review. Gae Itch Levesque

    February 14, 2021
    reply
  • Excellent article. I certainly love this site. Continue the good work! Catie Franciskus Taro

    February 14, 2021
    reply
  • wonderful issues altogether, you just received a new reader. Shayla Jodi Kathe

    February 14, 2021
    reply
  • Buenas profe.ii dice jere que faltan los opuestos.blanco-negro, soleado -nublado,ruido- silencio. saludos Olva Aldridge Isabeau

    February 14, 2021
    reply
  • I have read so many articles about the blogger lovers except this paragraph is truly a fastidious paragraph, keep it up.| Kriste Cecilius Benton

    February 14, 2021
    reply
  • It is not my first time to pay a visit this web page, i am browsing this site dailly and obtain pleasant information from here everyday. Berrie Lowrance Sy

    February 14, 2021
    reply
  • Hi there, thank you for reaching out! I am considering doing newsletters. I will sure to keep everyone posted. Thank you for your support! Lynea Jackie Virgin

    February 15, 2021
    reply
  • Simply desire to say your article is as amazing. The clarity in your put up is simply great and i can suppose you are knowledgeable in this subject. Well with your permission let me to grasp your RSS feed to stay updated with impending post. Thanks a million and please keep up the enjoyable work. Mariette Gavin Lavona

    February 15, 2021
    reply
  • Wahhh makasih ya Le masih ngikutin postingan Jepang gue hahaha. Ditunggu lanjutannya :p Vania Clerc Scheld

    February 15, 2021
    reply
  • Everyone loves it when folks get together and share ideas. Great site, continue the good work! Gaylene Adam Renata

    February 15, 2021
    reply
  • What can be the ideal Joomla template for a magazine or feature wire service? Cheslie Scarface Dachy

    February 15, 2021
    reply
  • I blog often and I really thank you for your content. This article has truly peaked my interest. I am going to bookmark your site and keep checking for new details about once a week. I subscribed to your Feed as well. Gilly Marvin Bunns

    February 15, 2021
    reply
  • I know this website gives quality dependent articles or reviews and extra material, is there any other web page which provides such things in quality? Lynnett Scottie Ruth

    February 15, 2021
    reply
  • This is my first time pay a quick visit at here and i am actually happy to read all at alone place. Berri Killian Beshore

    February 15, 2021
    reply
  • Si enim ad populum me vocas, eum. An me, inquam, nisi te audire vellem, censes haec dicturum fuisse? Si qua in iis corrigere voluit, deteriora fecit. Nunc ita separantur, ut disiuncta sint, quo nihil potest esse perversius. Qui autem de summo bono dissentit de tota philosophiae ratione dissentit. Ergo, inquit, tibi Q. Sed potestne rerum maior esse dissensio? Erit enim instructus ad mortem contemnendam, ad exilium, ad ipsum etiam dolorem. Quaero igitur, quo modo hae tantae commendationes a natura profectae subito a sapientia relictae. Jolynn Beale Elston

    February 15, 2021
    reply
  • Fusce aliquam tincidunt hendrerit. Nunc tincidunt id velit sit amet vestibulum. In venenatis tempus odio ut dictum. Sisely Pincas Rollo

    February 15, 2021
    reply
  • Cras ultricies molestie elit ac placerat. Phasellus at feugiat nunc, id molestie diam. Ut eu elit vel massa malesuada ornare in id magna. Vivamus pellentesque pulvinar porta. Curabitur cursus condimentum ex non aliquam. Ulrikaumeko Morlee Boelter

    February 15, 2021
    reply
  • Thanks to my father who shared with me about this web site, this website is actually awesome. Babbette Nicolas Wyon Madeleine Sanford Denver

    February 15, 2021
    reply
  • Sadly it is not there due to copyright. Stupid copyright. Cher Brendin Brooking

    February 16, 2021
    reply
  • Fuck google, sex google Fuck google, sex google Fuck google, sex google Babara Lenard Timothee

    February 16, 2021
    reply
  • Morbi tincidunt sapien eget orci cursus condimentum. Fusce pretium eleifend sem ultricies dictum. Nulla facilisi. Praesent vel turpis ligula. Aliquam hendrerit malesuada tortor, eu lobortis dui mollis et. Aliquam accumsan ullamcorper dui, ut vestibulum eros venenatis eget. Dorrie Ellswerth Berglund

    February 16, 2021
    reply
  • You made some good points there. I checked on the net to find out more about the issue and found most people will go along with your views on this website. Corenda Jody Miriam

    February 16, 2021
    reply
  • We are a group of volunteers and opening a new schemein our community. Your web site provided us withvaluable info to work on. You have done a formidable job and our whole community will be thankful to you. Donna Max Ostraw

    February 16, 2021
    reply
  • Somebody necessarily help to make seriously posts I would state. That is the very first time I frequented your web page and so far? I amazed with the research you made to make this actual post amazing. Wonderful process!| Brett Martainn Colver

    February 16, 2021
    reply
  • The last Ghost recon didnt quite do it for me hopefully this one is better. The lack of team commands really hurt it in single player mode. Celina Keen Alwitt

    February 16, 2021
    reply
  • Neat blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your theme. Bless you Darlene Griffy Alex

    February 16, 2021
    reply
  • Thanks for sharing your thoughts on website. Regards Laraine Conn Haden

    February 17, 2021
    reply
  • Hello, its fastidious paragraph regarding media print, we all be aware of media is a fantastic source of facts. Helaine Griff Rosmunda

    February 17, 2021
    reply
  • Great post. I am going through a few of these issues as well.. Elmira Abeu Chui Bertine Vinny Dielu

    February 17, 2021
    reply
  • Nice post. I learn something new and challenging on sites I stumbleupon every day. It will always be useful to read articles from other authors and use something from other web sites. Stace Nelson Orlena

    February 17, 2021
    reply
  • Heyy There. I discovered your weblog the usage of msn. This is a really well written article. Nancy Friedrich Luwana

    February 17, 2021
    reply
  • Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how could we communicate?| Wren Milton Yoo

    February 17, 2021
    reply
  • Hi there colleagues, good post and fastidious urging commented at this place, I am truly enjoying by these. Karlen Arlen Elberta

    February 17, 2021
    reply
  • Wow. You are so incredibly strong and we love you. Emmaline Gale Briny

    February 17, 2021
    reply
  • I was more than happy to uncover this web site. I want to to thank you for your time due to this wonderful read!! I definitely appreciated every bit of it and i also have you book-marked to check out new things on your web site. Nessa Antoine Ancalin

    February 17, 2021
    reply
  • I really like the design and contents of your web page Alfreda Jed Church

    March 1, 2021
    reply

Post a Comment